The start of a new year is the perfect time to take evaluate where your brand has been, where it currently is, and where you’d like it to go. As you look to 2019 and beyond, consider these five simple brand “resolutions” as a jumping off point for choosing practices to carry with you into the future — and, as always, TMC is here to help if you get stuck!
1. Be flexible enough to change with the changing times, but…
2. Be true to the original core values that are the foundation of your brand.
3. Be bold in your medium and your message — don’t be afraid to get weird.
4. Be personable. After all, human connection is everything.
5. Be direct. Irony and intrigue have their place, but nothing beats letting your clients and partners know exactly what you expect from them, and what they can expect in return.
