perspective Archives - The Marketing Collective

In the Market for a Cincinnati Marketing Agency? Make Sure You’re Asking the Right Questions.

Our prior blog, In-House vs Outsourced Marketing: Pros & Cons, explored how to assess if outsourcing all or part of your marketing strategy is right for your business. If you determine that outsourcing is a good way to expand your marketing capacity, the next step is selecting a partner with the values, expertise, resources, process, and… Continue reading In the Market for a Cincinnati Marketing Agency? Make Sure You’re Asking the Right Questions.

In-House vs Outsourced Marketing: Pros & Cons

The age-old pursuit of customer attention now takes place in a fast-paced, constantly changing, technological playing field. There are dozens of places to connect with your audience, but identifying the best ones for your business and managing multiple marketing channels takes a lot of time, expertise, and creativity. And that coveted attention is fleeting, so… Continue reading In-House vs Outsourced Marketing: Pros & Cons

7 Tips to Make Photos Stand Out on Social

Social channels bring brands and consumers together in inspiring and meaningful ways. With consumers taking a closer look at what brands have to offer them, now is the perfect time to develop a consistent look across your social platforms. We’ve developed seven tips that will help mobile photos convey your message better. 1. Choose the… Continue reading 7 Tips to Make Photos Stand Out on Social

What are you doing today to get ready for tomorrow?

Imagine it’s September. Things are back to normal. We can meet face to face. Travel is possible. Toilet paper is easy to buy. But things have changed. COVID-19 has forever changed the experience of being a customer, an employee, a citizen. Now is the time to start preparing for our “new normal.” What you can… Continue reading What are you doing today to get ready for tomorrow?

Eight Best Practices for Creating an Effective B2B Email

Email marketing is one of the most effective and cost-effective marketing strategies that you can use to nurture client relationships and scale your business. Using best practices for email design and copywriting can help you gain that competitive edge in the inbox. Make your subject line short, but captivatingThe subject line is the most important… Continue reading Eight Best Practices for Creating an Effective B2B Email

3 Quick Messaging Tips for Marketing Communications in a World with COVID-19

GET TO THE POINT. People are trying to find information fast, and don’t want to read through paragraphs to understand what you are trying to say. Consumers don’t want “brand speak” in a time of crisis. SHIFT THE FOCUS. Assess your emails, social media, and all ongoing or automated communication. Messages that were fine a week ago… Continue reading 3 Quick Messaging Tips for Marketing Communications in a World with COVID-19

Staying Connected with Clients During Trying Times

Staying connected to clients and customers during a disruptive time can be challenging. Luckily, there are great resources available to help. Here are a few tips from Facebook Business: Consider a Live online event on Facebook or Instagram. Interview someone in the “audience” Include time at the end of the event for a Q&A session… Continue reading Staying Connected with Clients During Trying Times

Achieving Work-life Balance During Challenging Times

Most of us have been working from home for a few weeks now due to the changing work-life climate caused by COVID-19. Our technical glitches are worked out and our Zoom meetings are in full steam. However, working from home can cause new challenges, including balancing work and personal life. TMC has always been a… Continue reading Achieving Work-life Balance During Challenging Times

3 Essential Practices for Working Remotely

With spring break just around the corner, many parents of school age children will find themselves working from home — while undoubtedly juggling childcare, carpool, and any number of other household obligations. But working remotely can be a tricky balance for anyone, especially if you work with teammates who are also remote. But the… Continue reading 3 Essential Practices for Working Remotely

Virtual Meeting Etiquette – Skip These Faux Pas

1. GO OLD SCHOOLLeave the keyboard alone Whether you’re diligently taking notes or chatting with your bestie, the sound of typing is distracting. Consider using your old notebook and pen to take meeting notes. 2. SUIT UPDress Appropriately Put yourself in the right headspace to be productive by getting up and getting dressed just like… Continue reading Virtual Meeting Etiquette – Skip These Faux Pas

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