Tag: marketing strategy

B2B Marketing Strategies Designed to Help You End the Year Strong

It’s October, and it’s the perfect time to start planning your end-of-year and holiday marketing strategies. Here are some practical things you should be doing now, so that you are fully prepared to end the year on a high note. Capture “use it or lose it” budget. Many B2B organizations have a calmer holiday season… Continue reading B2B Marketing Strategies Designed to Help You End the Year Strong

What are you doing today to get ready for tomorrow?

Imagine it’s September. Things are back to normal. We can meet face to face. Travel is possible. Toilet paper is easy to buy. But things have changed. COVID-19 has forever changed the experience of being a customer, an employee, a citizen. Now is the time to start preparing for our “new normal.” What you can… Continue reading What are you doing today to get ready for tomorrow?

Eight Best Practices for Creating an Effective B2B Email

Email marketing is one of the most effective and cost-effective marketing strategies that you can use to nurture client relationships and scale your business.  Using best practices for email design and copywriting can help you gain that competitive edge in the inbox. Make your subject line short, but captivatingThe subject line is the most important… Continue reading Eight Best Practices for Creating an Effective B2B Email

3 Quick Messaging Tips for Marketing Communications in a World with COVID-19

GET TO THE POINT. People are trying to find information fast, and don’t want to read through paragraphs to understand what you are trying to say. Consumers don’t want “brand speak” in a time of crisis. SHIFT THE FOCUS. Assess your emails, social media, and all ongoing or automated communication. Messages that were fine a week ago… Continue reading 3 Quick Messaging Tips for Marketing Communications in a World with COVID-19

Rethinking your 2020 MARKETING Strategy?

Tips to keep social distancing from interrupting your message. THE FACTS B2B business has changed as we know it. Vital in-person marketing and business development efforts, such as client lunches, networking events, and conferences have ceased. A strong company brand is essential to enduring and thriving in the coming months. Online presence and a Client… Continue reading Rethinking your 2020 MARKETING Strategy?

5 Digital Marketing Resolutions for the New Year

2020 kicks off a new year and a new decade… making it the perfect time to revisit and make a fresh start with your marketing efforts. Here at the Marketing Collective we’ve put together a few of our favorite digital marketing resolutions for 2020 to help you get started. Resolution #1: Expand your content marketing… Continue reading 5 Digital Marketing Resolutions for the New Year

Tone of Voice Isn’t Optional

Three critical brand elements you can’t achieve with visuals alone In the digital age, it’s tempting to skimp on messaging in favor of bold, flashy visual design. But words and their meaning matter — perhaps more than ever. Beautiful brands, much like beautiful people, run the risk of appearing shallow and flat when they don’t… Continue reading Tone of Voice Isn’t Optional

Your Logo Isn’t Your Brand

Don’t let shiny things distract you from other critical elements of your company’s identity Brand. Identity. Trademark. Design. Image. Logo. If marketing terms like these start to sound ambiguous to you, know that you’re not alone. Particularly in the early phases of building a company brand, it’s easy to get confused by seemingly endless buzzwords… Continue reading Your Logo Isn’t Your Brand

The Groundhog Day Effect: 4 Signs You Need a New Designer

Ever feel like you’re seeing the same designs — with all the same challenges — over and over? It’s called the Groundhog Day Effect, and while designers are only human, here are four signs it might be time to work with someone new. 1. They’re inconsistent. It’s not “edgy” for your business cards to have a… Continue reading The Groundhog Day Effect: 4 Signs You Need a New Designer

TMC Client Spotlight: Baker Concrete Construction

TMC is committed to helping Baker maintain its position as a construction industry leader. Recently, the TMC team was tasked with creating an extensive and engaging, co-worker centric campaign rejuvenating the core ideology of one of the country’s top construction enterprises. The ideology is bold, inclusive, and visionary. Most of all, the ideology is authentic… Continue reading TMC Client Spotlight: Baker Concrete Construction