marketing strategy Archives - The Marketing Collective

2022 Digital Advertising Sizing and Specifications Guide

With so many WYSIWYG (What You See Is What You Get) tools available for social media and digital ad creation anyone can make an ad that looks pretty. The challenge is making an ad that is effective and reaches your goals. Selecting the right image, drafting engaging and optimized copy is critical and so is… Continue reading 2022 Digital Advertising Sizing and Specifications Guide

Is your marketing on trend? 8 B2B marketing trends to watch in 2022

The approaching new year should mean employing new marketing strategies Well, you did it. Your business survived 2021. So, what did you learn? What were your greatest challenges? Strengths? Were you able to adjust and pivot to unpredictable situations and changing landscapes? As we approach the new year, it’s a great time to take inventory… Continue reading Is your marketing on trend? 8 B2B marketing trends to watch in 2022

Cut Through the Clutter: Holiday Marketing Tips for B2B Companies

Welcome to fall, that magical time when the leaves are changing, the air has started to cool, and our thoughts are shifting to holiday planning. Retailers anxiously await this season each year, when they can set their sales goals high and implement strategies to ensnare holiday shoppers. If you’re a B2B company, you might not… Continue reading Cut Through the Clutter: Holiday Marketing Tips for B2B Companies

Why B2B Companies should care about Video

TikTok and Instagram Reels may not be the right tactic for your business, but video marketing should be high on your list. Videos have been on the upswing for the last several years, but now more than ever, video content is being consumed at a much higher rate. Inc.com reported that by 2022, over 80 percent of… Continue reading Why B2B Companies should care about Video

Email Needs to Be Strategic to Succeed. Learn how you can start today to create an email marketing strategy for your company. (Part 2 of 3)

In 2021, Email Marketing needs to be strategic. Here’s how. In Part 1, we discussed why email marketing is still effective. Now we are going to take a look at how to develop an effective strategy for your business. Because email gives you the ability to show up where the customer already is, it becomes… Continue reading Email Needs to Be Strategic to Succeed. Learn how you can start today to create an email marketing strategy for your company. (Part 2 of 3)

Email Marketing Still Works as an Effective Business Strategy. Learn Why and Find Out How It Can Help Your Company Succeed. (Part 1 of 3)

In 2021, Email Marketing still works. Here’s why. The audience is growing. Current data paints an optimistic picture for continued email adoption and consumption. Statista reported the total number of global email users in 2019 was 3.9 billion people. Believe it or not, that number is trending up. They estimate by 2023, it will grow… Continue reading Email Marketing Still Works as an Effective Business Strategy. Learn Why and Find Out How It Can Help Your Company Succeed. (Part 1 of 3)

Why You Should Be Using Omni-Channel Marketing

While we all hope that 2021 is not a repeat of 2020, we know our world just isn’t the same as it was prior to COVID-19. Many businesses have significantly less physical interaction with their clients and customers. Walk-ins, handshakes, and going to lunch isn’t happening much these days. People are spending more time online… Continue reading Why You Should Be Using Omni-Channel Marketing

New Year. New Marketing Plan.

So you’ve ended 2020 strong and now you need to refresh or create a 2021 marketing plan. Now is the perfect time to review your existing marketing strategy and adjust it for the year ahead. Typically I would say there’s no need to reinvent the wheel, but 2020 was crazy. Many of our marketing efforts paused or… Continue reading New Year. New Marketing Plan.

5 Digital Marketing Must-Implement Tips to Add to Your 2021 Resolutions

It is no surprise that 2020 took all marketers for a loop, forcing us all to revise our marketing plans that blew up in front of our very eyes. 2021 is just around the corner, which gives everyone a fresh start to reach our digital marketing goals. The Marketing Collective has boiled down the top… Continue reading 5 Digital Marketing Must-Implement Tips to Add to Your 2021 Resolutions

Absolutely Essential B to B Email Tips

Email marketing is one of the most impactful and cost-effective marketing strategies that you can use to nurture client relationships and grow your business. Using best practices for email design and copywriting can help you gain that competitive edge in the inbox. Make your subject line short and your headline standout.The subject line is the… Continue reading Absolutely Essential B to B Email Tips

Tag: marketing strategy