Quality Blacktopping
Paving the Way to a Higher Volume of Qualified Leads
THE BACKSTORY
Quality Blacktopping has a history of providing top-quality work combined with outstanding service. As a family-owned company, they take pride in delivering on their promises and offering the right solution for the best value. However, to achieve its growth goal for 2021, the company needed to position itself as a leader known for competitive pricing, quality, and responsiveness, with the capabilities to handle any size job.
The challenge.
One of the most trusted names in blacktopping in the Cincinnati region, Quality Blacktopping set an aggressive goal to grow by 20% per year. To reach this goal, they needed help with strengthening brand awareness to attract larger commercial clients.
The strategy.
- Verbal Brand Platform
- Marketing Planning/Recommendations
- Digital Campaign Management + Reporting
- Email Campaign Management + Reporting
The results.
Through a refined marketing strategy and a highly targeted digital advertising and email marketing plan, Quality achieved their sales target within the first year.
