Eight Steps to Creating a Social Media Management Strategy and Why You Need One.

What is Social Media Marketing? Social media marketing at its core is the process of creating, scheduling, and publishing content across social media channels such as Facebook, LinkedIn, and Twitter in order to promote your business, products, and services, increase brand awareness and drive conversions. It includes tailoring the content for the distinct audiences on… Continue reading Eight Steps to Creating a Social Media Management Strategy and Why You Need One.

Six Elements of a Successful Digital Marketing Strategy

Digital Marketing is defined as the promotion of a company’s product or brand on digital platforms and channels, including websites, social media, email, and search engines, because marketing has always been about connecting with your audience where they are, and today that means on the internet. But you can’t just go at it blindly – the internet… Continue reading Six Elements of a Successful Digital Marketing Strategy

7 Tips to Make Photos Stand Out on Social

Social channels bring brands and consumers together in inspiring and meaningful ways. With consumers taking a closer look at what brands have to offer them, now is the perfect time to develop a consistent look across your social platforms. We’ve developed seven tips that will help mobile photos convey your message better. 1. Choose the… Continue reading 7 Tips to Make Photos Stand Out on Social

The top 5 reasons you should outsource social media management

Do you feel like you should be doing more to build your presence on social media? How do you know when it’s the right time to hire an agency to manage your social media? Do you have the time, resources, or expertise to successfully manage it yourself? Are these questions keeping you up at night?… Continue reading The top 5 reasons you should outsource social media management

Why you need a digital marketing strategy

Why do you need a digital marketing strategy? Digital marketing employs what can be a mind-boggling and growing array of platforms and channels to reach consumers, including combining website marketing, search engine optimization (SEO), content marketing, social media, e-mail marketing, display advertising, content automation, influencer marketing, pay-per-click (PPC) advertising, video marketing, and more. It is often used in combination… Continue reading Why you need a digital marketing strategy

Adjusting Your Digital Strategy During Times of Change

We all know a strong digital marketing strategy should be continually monitored, flexible and poised to change at a moment’s notice. However, no one could have predicted the sudden and abrupt changes to our marketing environment caused by recent national and global events. As many employees moved to working at home, the internet became even… Continue reading Adjusting Your Digital Strategy During Times of Change

What are you doing today to get ready for tomorrow?

Imagine it’s September. Things are back to normal. We can meet face to face. Travel is possible. Toilet paper is easy to buy. But things have changed. COVID-19 has forever changed the experience of being a customer, an employee, a citizen. Now is the time to start preparing for our “new normal.” What you can… Continue reading What are you doing today to get ready for tomorrow?

Eight Best Practices for Creating an Effective B2B Email

Email marketing is one of the most effective and cost-effective marketing strategies that you can use to nurture client relationships and scale your business.  Using best practices for email design and copywriting can help you gain that competitive edge in the inbox. Make your subject line short, but captivatingThe subject line is the most important… Continue reading Eight Best Practices for Creating an Effective B2B Email

3 Quick Messaging Tips for Marketing Communications in a World with COVID-19

GET TO THE POINT. People are trying to find information fast, and don’t want to read through paragraphs to understand what you are trying to say. Consumers don’t want “brand speak” in a time of crisis. SHIFT THE FOCUS. Assess your emails, social media, and all ongoing or automated communication. Messages that were fine a week ago… Continue reading 3 Quick Messaging Tips for Marketing Communications in a World with COVID-19

Staying Connected with Clients During Trying Times

Staying connected to clients and customers during a disruptive time can be challenging. Luckily, there are great resources available to help. Here are a few tips from Facebook Business: Consider a Live online event on Facebook or Instagram. Interview someone in the “audience” Include time at the end of the event for a Q&A session… Continue reading Staying Connected with Clients During Trying Times