Crescent Ridge Academy
Crescent Ridge Academy
From the time of its founding in 1987, Matandy enjoyed immense success through organic growth. As a result, the leaders of the family-owned and -operated steel service center never needed to intentionally plan for the future or invest in a marketing plan. By early 2020, however, the company’s leadership team realized they could no longer leave their future to chance. The team developed a strategic plan, but they needed assistance with working through the next steps.
THE ASK
- Assist with implementing their strategic plan
- Rally their employees behind their new direction
- Develop a thoughtful external marketing plan
OUR SOLUTION
- Performed a competitor audit and conducted key customer interviews to uncover Matandy’s key differentiators
- Developed a key messaging platform to define the Matandy Experience
- Refreshed the brand identity
- Developed an internal communications plan to improve overall employee engagement and morale
- Crafted an external marketing plan to raise brand awareness
Matandy’s external marketing plan includes a comprehensive email campaign, a direct mail campaign, and social media engagement to win over and keep new and existing customers. Video content, new sales collateral, a website refresh, and direct prospect acquisition tactics rounded out the tools we provided to the Matandy team.
THE OUTCOME
Matandy Steel has forged a stronger foundation on which to build for the future. Their internal team is aligned with the company vision and core values, and employee morale and retention are strong. The external campaign kicked off in early 2021, and the sales team is excited to have new, professional tools that allow them to tell the Matandy story and attract new customers. Matandy posted a strong first quarter in 2021, and the company’s email campaign strategy has already attracted new customers.
The challenge.
In 2019, Northern Kentucky Montessori Academy, a school for children, and the Greater Cincinnati Center for Montessori Education, instruction center for adults, merged into one organization. The names and brands were often interchanged and became confusing to the community. Academy leadership recognized that they had outgrown the Academy’s name, name, and physical space. To embark on the first step in the next chapter in the organization’s 54-year history a rebranding effort was necessary. Enter TMC and our collaborative partnership with NKY Montessori Academy which lead to the birth of Crescent Ridge Academy
The strategy.
- Naming
- Visual + Verbal Branding
- Identify Development
- Promotional Launch Kit
- Stationary Kit
- Social Media Transition + Design Templates
- Signage
- Website design + Development
The results.
A unified brand that better represents the diverse audiences of the school with clear messaging has allowed the Montessori community to rally around the school as it kicks off a capital campaign. Crescent Ridge Academy has developed a new website and a new logo to reflect the changes in the organization and to allow for future growth.
