Cincinnati Cancer Advisors
Elevating a Nonprofit’s Ability to Connect with Stakeholders
THE BACKSTORY
CCA provides its services to patients at no cost, meaning the organization’s ability to thrive, grow, and continue to serve patients is almost entirely dependent on donations and fundraising efforts. The organization was targeting big corporations and foundations as a source for funding. However, CCA lacked a strong digital presence, and it was not showing up in search engines. As a result, outreach and fundraising efforts were all but invisible to potential patients and donors.
The organization was working with an agency to provide startup marketing support, but CCA realized it needed to do more to increase its digital visibility, video storytelling, and brand awareness. CCA engaged TMC to work alongside its existing agency as a brand specialist.
The challenge.
Cincinnati Cancer Advisors (CCA) was founded to improve the care of cancer patients seeking a second opinion so that they walk away with a thorough understanding of their diagnosis and confidence in their plan of care. Unfortunately, the lack of a strong digital presence hindered the organization’s ability to connect with patients and donors.
The strategy.
- Brand Refresh (Visual and Verbal)
- Video and Photography Production
- Brochure and Collateral Creation
- SEO Consultation
- Google Grant Application, Ads, and Implementation
- Event Logo, Invitation, and Signage
The results.
Digital awareness in the first month far exceeded CCA’s original expectations and resulted in a measurable increase of actions.
