digital strategy Archives -

11 Questions to Ask When Hiring Help for Your Digital Advertising

You know you want to up your company’s digital ad game, but the ever-changing landscape can feel overwhelming – whether it’s a brand-new venture or something you’ve been doing for years. SEO, SEM, and KPIs are just acronyms unless you have a company that knows how to put them to work for you. How often… Continue reading 11 Questions to Ask When Hiring Help for Your Digital Advertising

9 Digital Marketing & Creative Trends for 2022

With a new year upon us, many brands are contemplating new opportunities to connect with their audience and grow their business. The past few years have taught us that change is, indeed, the only constant; creatives and marketers must adapt to our ever-changing world to keep up with consumers’ evolving expectations. What’s more, brands are… Continue reading 9 Digital Marketing & Creative Trends for 2022

2022 Digital Advertising Sizing and Specifications Guide

With so many WYSIWYG (What You See Is What You Get) tools available for social media and digital ad creation anyone can make an ad that looks pretty. The challenge is making an ad that is effective and reaches your goals. Selecting the right image, drafting engaging and optimized copy is critical and so is… Continue reading 2022 Digital Advertising Sizing and Specifications Guide

5 Tips For Building a Successful WordPress Website

Starting a new website for your business or updating your current website and not sure where to begin or how to go about it? WordPress may be the answer! WordPress is a website building and managing tool that is used on over 30% of the websites on the internet, and it is popular for a… Continue reading 5 Tips For Building a Successful WordPress Website

Email Marketing Needs to Be Engaging in Order to Succeed. Here’s How to Design an Email That Stands Out from the Crowd. (Part 3 of 3)

Email Marketing Needs To Be Engaging. Here’s What You Need To Know. In Part 1, we discussed why email marketing is still effective and the rise in email users and engagement. To drive that point home, we’ll share a couple more facts. This year the average consumer will see 5,000 ads every day and 60%… Continue reading Email Marketing Needs to Be Engaging in Order to Succeed. Here’s How to Design an Email That Stands Out from the Crowd. (Part 3 of 3)

Email Needs to Be Strategic to Succeed. Learn how you can start today to create an email marketing strategy for your company. (Part 2 of 3)

In 2021, Email Marketing needs to be strategic. Here’s how. In Part 1, we discussed why email marketing is still effective. Now we are going to take a look at how to develop an effective strategy for your business. Because email gives you the ability to show up where the customer already is, it becomes… Continue reading Email Needs to Be Strategic to Succeed. Learn how you can start today to create an email marketing strategy for your company. (Part 2 of 3)

Email Marketing Still Works as an Effective Business Strategy. Learn Why and Find Out How It Can Help Your Company Succeed. (Part 1 of 3)

In 2021, Email Marketing still works. Here’s why. The audience is growing. Current data paints an optimistic picture for continued email adoption and consumption. Statista reported the total number of global email users in 2019 was 3.9 billion people. Believe it or not, that number is trending up. They estimate by 2023, it will grow… Continue reading Email Marketing Still Works as an Effective Business Strategy. Learn Why and Find Out How It Can Help Your Company Succeed. (Part 1 of 3)

Why You Should Be Using Omni-Channel Marketing

While we all hope that 2021 is not a repeat of 2020, we know our world just isn’t the same as it was prior to COVID-19. Many businesses have significantly less physical interaction with their clients and customers. Walk-ins, handshakes, and going to lunch isn’t happening much these days. People are spending more time online… Continue reading Why You Should Be Using Omni-Channel Marketing

5 Digital Marketing Must-Implement Tips to Add to Your 2021 Resolutions

It is no surprise that 2020 took all marketers for a loop, forcing us all to revise our marketing plans that blew up in front of our very eyes. 2021 is just around the corner, which gives everyone a fresh start to reach our digital marketing goals. The Marketing Collective has boiled down the top… Continue reading 5 Digital Marketing Must-Implement Tips to Add to Your 2021 Resolutions

Absolutely Essential B to B Email Tips

Email marketing is one of the most impactful and cost-effective marketing strategies that you can use to nurture client relationships and grow your business. Using best practices for email design and copywriting can help you gain that competitive edge in the inbox. Make your subject line short and your headline standout.The subject line is the… Continue reading Absolutely Essential B to B Email Tips