communications Archives - Page 2 of 2 - The Marketing Collective

4 Tips for Email Marketing Best Practices During COVID-19

1.BE USEFULOnly include genuinely useful content Please don’t send a COVID-19 email just because everyone else is doing it. Do it because you have something insightful and useful to say. 2.A QUICK READMake your emails easy to skim Use large titles, bulleted key points and nicely spaced copy. 3.GET TO THE POINTKeep it concise Your… Continue reading 4 Tips for Email Marketing Best Practices During COVID-19

5 Tips for Awesome Online Presentations in a Virtual Meeting World

1.VISUALS ARE KING.Invest in the Visuals Remember that 60% of us are visual learners. Having visuals that are professional, clear, on-brand, and on point will keep participants’ attention and support visual learners. It’s important to have summary slides that visually reinforce your point and give participants time to digest the content. 2.KEEP IT SIMPLE.Simplify your… Continue reading 5 Tips for Awesome Online Presentations in a Virtual Meeting World

How to Attend A Virtual Conference and Get the Most Out of It

GIVE IT A TRY Test the technologyYou don’t want to pay to attend a conference and then have technical hiccups. TIME MANAGEMENT Block your calendarGive yourself enough time to engage in every element available – presentations, handouts, partner booths, live chats and more. NO NOISE Turn off phone and email notificationsWhen you’re watching alone, it’s… Continue reading How to Attend A Virtual Conference and Get the Most Out of It

Is Your Brand Telling the Truth, the Whole Truth, and Nothing but the Truth?

“Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let out true selves be seen.” — Brene Brown Storytelling is as central to brand identity as a font or a logo. It lets… Continue reading Is Your Brand Telling the Truth, the Whole Truth, and Nothing but the Truth?

Tone of Voice Isn’t Optional

Three critical brand elements you can’t achieve with visuals alone In the digital age, it’s tempting to skimp on messaging in favor of bold, flashy visual design. But words and their meaning matter — perhaps more than ever. Beautiful brands, much like beautiful people, run the risk of appearing shallow and flat when they don’t… Continue reading Tone of Voice Isn’t Optional

Category: communications