Category: branding

The Brand Book: A Blueprint for Brand Equity + Examples

“What’s in a name? That which we call a rose by any other name would smell as sweet.” But what is in a brand? A latte by any other name would taste as sweet and give a lovely caffeine boost, but a dozen brand features distinguish Dunkin’ from Starbucks. A brand is much more than… Continue reading The Brand Book: A Blueprint for Brand Equity + Examples

Tone of Voice Isn’t Optional

Three critical brand elements you can’t achieve with visuals alone In the digital age, it’s tempting to skimp on messaging in favor of bold, flashy visual design. But words and their meaning matter — perhaps more than ever. Beautiful brands, much like beautiful people, run the risk of appearing shallow and flat when they don’t… Continue reading Tone of Voice Isn’t Optional

Your Logo Isn’t Your Brand

Don’t let shiny things distract you from other critical elements of your company’s identity Brand. Identity. Trademark. Design. Image. Logo. If marketing terms like these start to sound ambiguous to you, know that you’re not alone. Particularly in the early phases of building a company brand, it’s easy to get confused by seemingly endless buzzwords… Continue reading Your Logo Isn’t Your Brand

The Groundhog Day Effect: 4 Signs You Need a New Designer

Ever feel like you’re seeing the same designs — with all the same challenges — over and over? It’s called the Groundhog Day Effect, and while designers are only human, here are four signs it might be time to work with someone new. 1. They’re inconsistent. It’s not “edgy” for your business cards to have a… Continue reading The Groundhog Day Effect: 4 Signs You Need a New Designer

TMC Client Spotlight: Baker Concrete Construction

TMC is committed to helping Baker maintain its position as a construction industry leader. Recently, the TMC team was tasked with creating an extensive and engaging, co-worker centric campaign rejuvenating the core ideology of one of the country’s top construction enterprises. The ideology is bold, inclusive, and visionary. Most of all, the ideology is authentic… Continue reading TMC Client Spotlight: Baker Concrete Construction

This Year, Give Your Brand a Little Love

The start of a new year is the perfect time to take evaluate where your brand has been, where it currently is, and where you’d like it to go. As you look to 2019 and beyond, consider these five simple brand “resolutions” as a jumping off point for choosing practices to carry with you into… Continue reading This Year, Give Your Brand a Little Love

TMC’s Top Five Creative Podcasts for 2018

If you’ve been thinking about getting into podcasts, there’s no time like winter break! Whether you’re carpooling, perusing store aisles, or squeezing in a well-deserved walk, conversational ‘casts offer a nice break from the norm. Here at TMC, in addition to the usual suspects — politics, true crime, pop culture — we look for branding… Continue reading TMC’s Top Five Creative Podcasts for 2018

TMC Client Spotlight: Dugan & Meyers

Every great company needs a great logo. It’s the symbol that invites clients to explore and develop trust for your brand. But logos are a tricky balance; they must capture your unique history and identity while remaining flexible enough to weather changing trends and preferences over time. That’s the challenge Dugan & Meyers faced when the construction… Continue reading TMC Client Spotlight: Dugan & Meyers