AXIA Consulting
Establishing a Roadmap for Future Content Strategy
THE BACK STORY
AXIA Consulting has a strong brand and a loyal base of established customers. However, in looking to expand awareness and convert more prospects, the marketing team needed assistance with refreshing its brand and kicking off a content strategy for digital campaigns. The client wanted a strategic and creative partner to bring ideas to the table, assist with prioritizing tasks, and execute on their goals.
- Refreshed AXIA’s brand identity
- Established a set of brand guidelines to create a governance structure for how AXIA’s visual identity (including the logo, color palette, fonts, and photography) is used
- Developed two short-form content pieces to promote the company’s Oracle and Microsoft consulting services
TMC’s brand bolster work provided AXIA with a fresh brand and the means to ensure it is used consistently across mediums. In addition, the client has two versatile content pieces that can serve as a model for future campaigns to promote its areas of practice.
The challenge.
AXIA Consulting brings together technology and business expertise to help clients across a range of industries solve complex challenges. However, the client needed assistance solving a challenge of its own: boosting brand consistency and awareness with a limited marketing team.
The strategy.
- Brand Bolster
- Content Marketing
The results.
AXIA has a refreshed brand, a governance framework for its visual identity, and two strong content pieces to bolster its Oracle and Microsoft pratices.
