The Marketing Collective, Author at The Marketing Collective

3 Quick Messaging Tips for Marketing Communications in a World with COVID-19

GET TO THE POINT. People are trying to find information fast, and don’t want to read through paragraphs to understand what you are trying to say. Consumers don’t want “brand speak” in a time of crisis. SHIFT THE FOCUS. Assess your emails, social media, and all ongoing or automated communication. Messages that were fine a week ago… Continue reading 3 Quick Messaging Tips for Marketing Communications in a World with COVID-19

Staying Connected with Clients During Trying Times

Staying connected to clients and customers during a disruptive time can be challenging. Luckily, there are great resources available to help. Here are a few tips from Facebook Business: Consider a Live online event on Facebook or Instagram. Interview someone in the “audience” Include time at the end of the event for a Q&A session… Continue reading Staying Connected with Clients During Trying Times

3 Essential Practices for Working Remotely

With spring break just around the corner, many parents of school age children will find themselves working from home — while undoubtedly juggling childcare, carpool, and any number of other household obligations. But working remotely can be a tricky balance for anyone, especially if you work with teammates who are also remote. But the… Continue reading 3 Essential Practices for Working Remotely

4 Tips for Email Marketing Best Practices During COVID-19

1.BE USEFULOnly include genuinely useful content Please don’t send a COVID-19 email just because everyone else is doing it. Do it because you have something insightful and useful to say. 2.A QUICK READMake your emails easy to skim Use large titles, bulleted key points and nicely spaced copy. 3.GET TO THE POINTKeep it concise Your… Continue reading 4 Tips for Email Marketing Best Practices During COVID-19

5 Tips for Awesome Online Presentations in a Virtual Meeting World

1.VISUALS ARE KING.Invest in the Visuals Remember that 60% of us are visual learners. Having visuals that are professional, clear, on-brand, and on point will keep participants’ attention and support visual learners. It’s important to have summary slides that visually reinforce your point and give participants time to digest the content. 2.KEEP IT SIMPLE.Simplify your… Continue reading 5 Tips for Awesome Online Presentations in a Virtual Meeting World

How to Attend A Virtual Conference and Get the Most Out of It

GIVE IT A TRY Test the technologyYou don’t want to pay to attend a conference and then have technical hiccups. TIME MANAGEMENT Block your calendarGive yourself enough time to engage in every element available – presentations, handouts, partner booths, live chats and more. NO NOISE Turn off phone and email notificationsWhen you’re watching alone, it’s… Continue reading How to Attend A Virtual Conference and Get the Most Out of It

Is Your Brand Telling the Truth, the Whole Truth, and Nothing but the Truth?

“Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let out true selves be seen.” — Brene Brown Storytelling is as central to brand identity as a font or a logo. It lets… Continue reading Is Your Brand Telling the Truth, the Whole Truth, and Nothing but the Truth?

5 Digital Marketing Resolutions for the New Year

2020 kicks off a new year and a new decade… making it the perfect time to revisit and make a fresh start with your marketing efforts. Here at the Marketing Collective we’ve put together a few of our favorite digital marketing resolutions for 2020 to help you get started. Resolution #1: Expand your content marketing… Continue reading 5 Digital Marketing Resolutions for the New Year

Famously Creative Habits

This infographic is an oldie but a goodie; it reflects the daily routines and habits of some of history’s most famously creative people. We’re all striving to achieve that perfect balance between rest, productivity, and fun. But as history shows, there’s not one “magic bullet” formula for a balanced life. Very few people, for example,… Continue reading Famously Creative Habits

The Groundhog Day Effect: 4 Signs You Need a New Designer

Ever feel like you’re seeing the same designs — with all the same challenges — over and over? It’s called the Groundhog Day Effect, and while designers are only human, here are four signs it might be time to work with someone new. 1. They’re inconsistent. It’s not “edgy” for your business cards to have a… Continue reading The Groundhog Day Effect: 4 Signs You Need a New Designer

Author: The Marketing Collective