Kara Williams, Author at The Marketing Collective

What are you doing today to get ready for tomorrow?

Imagine it’s September. Things are back to normal. We can meet face to face. Travel is possible. Toilet paper is easy to buy. But things have changed. COVID-19 has forever changed the experience of being a customer, an employee, a citizen. Now is the time to start preparing for our “new normal.” What you can… Continue reading What are you doing today to get ready for tomorrow?

Achieving Work-life Balance During Challenging Times

Most of us have been working from home for a few weeks now due to the changing work-life climate caused by COVID-19. Our technical glitches are worked out and our Zoom meetings are in full steam. However, working from home can cause new challenges, including balancing work and personal life. TMC has always been a… Continue reading Achieving Work-life Balance During Challenging Times

Virtual Meeting Etiquette – Skip These Faux Pas

1. GO OLD SCHOOLLeave the keyboard alone Whether you’re diligently taking notes or chatting with your bestie, the sound of typing is distracting. Consider using your old notebook and pen to take meeting notes. 2. SUIT UPDress Appropriately Put yourself in the right headspace to be productive by getting up and getting dressed just like… Continue reading Virtual Meeting Etiquette – Skip These Faux Pas

Rethinking your 2020 MARKETING Strategy?

Tips to keep social distancing from interrupting your message. THE FACTS B2B business has changed as we know it. Vital in-person marketing and business development efforts, such as client lunches, networking events, and conferences have ceased. A strong company brand is essential to enduring and thriving in the coming months. Online presence and a Client… Continue reading Rethinking your 2020 MARKETING Strategy?

Essential Tips for Working Remotely

Like many of you, we have recently made adjustments to meetings and events and find ourselves working from afar more than usual. Working remotely can be a tricky balance but studies have shown that working remote can lead to great productivity. As a virtual firm, we at TMC have years of practice communicating and using… Continue reading Essential Tips for Working Remotely

Tone of Voice Isn’t Optional

Three critical brand elements you can’t achieve with visuals alone In the digital age, it’s tempting to skimp on messaging in favor of bold, flashy visual design. But words and their meaning matter — perhaps more than ever. Beautiful brands, much like beautiful people, run the risk of appearing shallow and flat when they don’t… Continue reading Tone of Voice Isn’t Optional

Your Logo Isn’t Your Brand

Don’t let shiny things distract you from other critical elements of your company’s identity Brand. Identity. Trademark. Design. Image. Logo. If marketing terms like these start to sound ambiguous to you, know that you’re not alone. Particularly in the early phases of building a company brand, it’s easy to get confused by seemingly endless buzzwords… Continue reading Your Logo Isn’t Your Brand

TMC Client Spotlight: Baker Concrete Construction

TMC is committed to helping Baker maintain its position as a construction industry leader. Recently, the TMC team was tasked with creating an extensive and engaging, co-worker centric campaign rejuvenating the core ideology of one of the country’s top construction enterprises. The ideology is bold, inclusive, and visionary. Most of all, the ideology is authentic… Continue reading TMC Client Spotlight: Baker Concrete Construction

Author: Kara Williams