Kara Williams, Author at The Marketing Collective

11 Questions to Ask When Hiring Help for Your Digital Advertising

You know you want to up your company’s digital ad game, but the ever-changing landscape can feel overwhelming – whether it’s a brand-new venture or something you’ve been doing for years. SEO, SEM, and KPIs are just acronyms unless you have a company that knows how to put them to work for you. How often… Continue reading 11 Questions to Ask When Hiring Help for Your Digital Advertising

Cut Through the Clutter: Holiday Marketing Tips for B2B Companies

Welcome to fall, that magical time when the leaves are changing, the air has started to cool, and our thoughts are shifting to holiday planning. Retailers anxiously await this season each year, when they can set their sales goals high and implement strategies to ensnare holiday shoppers. If you’re a B2B company, you might not… Continue reading Cut Through the Clutter: Holiday Marketing Tips for B2B Companies

Why B2B Companies should care about Video

TikTok and Instagram Reels may not be the right tactic for your business, but video marketing should be high on your list. Videos have been on the upswing for the last several years, but now more than ever, video content is being consumed at a much higher rate. Inc.com reported that by 2022, over 80 percent of… Continue reading Why B2B Companies should care about Video

Email Marketing Needs to Be Engaging in Order to Succeed. Here’s How to Design an Email That Stands Out from the Crowd. (Part 3 of 3)

Email Marketing Needs To Be Engaging. Here’s What You Need To Know. In Part 1, we discussed why email marketing is still effective and the rise in email users and engagement. To drive that point home, we’ll share a couple more facts. This year the average consumer will see 5,000 ads every day and 60%… Continue reading Email Marketing Needs to Be Engaging in Order to Succeed. Here’s How to Design an Email That Stands Out from the Crowd. (Part 3 of 3)

Email Needs to Be Strategic to Succeed. Learn how you can start today to create an email marketing strategy for your company. (Part 2 of 3)

In 2021, Email Marketing needs to be strategic. Here’s how. In Part 1, we discussed why email marketing is still effective. Now we are going to take a look at how to develop an effective strategy for your business. Because email gives you the ability to show up where the customer already is, it becomes… Continue reading Email Needs to Be Strategic to Succeed. Learn how you can start today to create an email marketing strategy for your company. (Part 2 of 3)

Email Marketing Still Works as an Effective Business Strategy. Learn Why and Find Out How It Can Help Your Company Succeed. (Part 1 of 3)

In 2021, Email Marketing still works. Here’s why. The audience is growing. Current data paints an optimistic picture for continued email adoption and consumption. Statista reported the total number of global email users in 2019 was 3.9 billion people. Believe it or not, that number is trending up. They estimate by 2023, it will grow… Continue reading Email Marketing Still Works as an Effective Business Strategy. Learn Why and Find Out How It Can Help Your Company Succeed. (Part 1 of 3)

Why You Should Be Using Omni-Channel Marketing

While we all hope that 2021 is not a repeat of 2020, we know our world just isn’t the same as it was prior to COVID-19. Many businesses have significantly less physical interaction with their clients and customers. Walk-ins, handshakes, and going to lunch isn’t happening much these days. People are spending more time online… Continue reading Why You Should Be Using Omni-Channel Marketing

New Year. New Marketing Plan.

So you’ve ended 2020 strong and now you need to refresh or create a 2021 marketing plan. Now is the perfect time to review your existing marketing strategy and adjust it for the year ahead. Typically I would say there’s no need to reinvent the wheel, but 2020 was crazy. Many of our marketing efforts paused or… Continue reading New Year. New Marketing Plan.

Absolutely Essential B to B Email Tips

Email marketing is one of the most impactful and cost-effective marketing strategies that you can use to nurture client relationships and grow your business. Using best practices for email design and copywriting can help you gain that competitive edge in the inbox. Make your subject line short and your headline standout.The subject line is the… Continue reading Absolutely Essential B to B Email Tips

B2B Marketing Strategies Designed to Help You End the Year Strong

It’s October, and it’s the perfect time to start planning your end-of-year and holiday marketing strategies. Here are some practical things you should be doing now, so that you are fully prepared to end the year on a high note. Capture “use it or lose it” budget. Many B2B organizations have a calmer holiday season… Continue reading B2B Marketing Strategies Designed to Help You End the Year Strong

Author: Kara Williams