With so many WYSIWYG (What You See Is What You Get) tools available for social media and digital ad creation anyone can make an ad that looks pretty. The challenge is making an ad that is effective and reaches your goals. Selecting the right image, drafting engaging and optimized copy is critical and so is… Continue reading 2022 Digital Advertising Sizing and Specifications Guide
The Brand Book: A Blueprint for Brand Equity + Examples
“What’s in a name? That which we call a rose by any other name would smell as sweet.” But what is in a brand? A latte by any other name would taste as sweet and give a lovely caffeine boost, but a dozen brand features distinguish Dunkin’ from Starbucks. A brand is much more than… Continue reading The Brand Book: A Blueprint for Brand Equity + Examples
