Author: Coyote Holmberg

Digital Marketing is defined as the promotion of a company’s product or brand on digital platforms and channels, including websites, social media, email, and search engines, because marketing has always been about connecting with your audience where they are, and today that means on the internet. But you can’t just go at it blindly – the internet… Continue reading Six Elements of a Successful Digital Marketing Strategy

Why do you need a digital marketing strategy? Digital marketing employs what can be a mind-boggling and growing array of platforms and channels to reach consumers, including combining website marketing, search engine optimization (SEO), content marketing, social media, e-mail marketing, display advertising, content automation, influencer marketing, pay-per-click (PPC) advertising, video marketing, and more. It is often used in combination… Continue reading Why you need a digital marketing strategy