2020 kicks off a new year and a new decade… making it the perfect time to revisit and make a fresh start with your marketing efforts.
Here at the Marketing Collective we’ve put together a few of our favorite digital marketing resolutions for 2020 to help you get started.
Resolution #1: Expand your content marketing
Content marketing is the core of building your relationship with your customer, by putting your customer’s needs first. And today it includes far more than adding a blog to your website: it means reaching out to your customer where they are at in the form they want: infographics, video, podcasts, e-books, webinars… if it is media, it is content, and content is still King.
Resolution #2: Integrate and connect your marketing channels
All of your marketing leads back to your business and/or your website… so it makes sense to connect your marketing methods with one another and cross promote within your channels. This has the added benefit of making an efficient use of resources and strengthening your presence everywhere, with search engine marketing, social media, email, content, advertising and more all working together towards your business goals.
Resolution #3: Build your presence on social media
Social media should be an integral part of any digital marketing strategy, as it is one of the most versatile and cost-effective platforms that you can use to reach your target audience. Social media provides new opportunities to reach an expanded audience, share your content, and present your brand’s voice and personality. Consumers are often more receptive to a brand’s messaging on social media, and the more conversational nature of these platforms means that you can make your brand more accessible and build authentic connections with your customers.
Resolution #4: Always test and learn
Testing is key to marketing success. It gives you an effective tool to measure the value and impact of your marketing and advertising campaigns and to identify the best online marketing strategies for your business. And you can test everything: onboarding emails, search ads, landing pages, a call-to-action, or any other element of a marketing campaign you can think of.
Resolution #5: Trust in the Work That You Pay For
This can be one of the hardest but also one of the most important digital marketing resolutions. Whether your marketing team is in-house or an agency, you need to be able to trust the experts you hire to do a good job for you and let your digital marketers do what they’re good at. A great digital marketing team is passionate about helping their clients to reach and exceed their business goals.
Our experts can help turn your digital marketing resolutions into reality. Contact us today to find out how.
