“What’s in a name? That which we call a rose by any other name would smell as sweet.” But what is in a brand? A latte by any other name would taste as sweet and give a lovely caffeine boost, but a dozen brand features distinguish Dunkin’ from Starbucks. A brand is much more than… Continue reading The Brand Book: A Blueprint for Brand Equity + Examples
The Brand Book: A Blueprint for Brand Equity + Examples
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