Top 10 Ways to Come Up with Content for Your Blog Post

Know your audience, think about your reader, and write what they are interested in reading. Simple advice, right? But for most of us, it is very difficult to do. Even if you know your audience well, looking at a blank sheet of paper (or empty Google Doc) can be overwhelming. It’s one reason why marketing… Continue reading Top 10 Ways to Come Up with Content for Your Blog Post

11 Questions to Ask When Hiring Help for Your Digital Advertising

You know you want to up your company’s digital ad game, but the ever-changing landscape can feel overwhelming – whether it’s a brand-new venture or something you’ve been doing for years. SEO, SEM, and KPIs are just acronyms unless you have a company that knows how to put them to work for you. How often… Continue reading 11 Questions to Ask When Hiring Help for Your Digital Advertising

9 Digital Marketing & Creative Trends for 2022

With a new year upon us, many brands are contemplating new opportunities to connect with their audience and grow their business. The past few years have taught us that change is, indeed, the only constant; creatives and marketers must adapt to our ever-changing world to keep up with consumers’ evolving expectations. What’s more, brands are… Continue reading 9 Digital Marketing & Creative Trends for 2022

2022 Digital Advertising Sizing and Specifications Guide

With so many WYSIWYG (What You See Is What You Get) tools available for social media and digital ad creation anyone can make an ad that looks pretty. The challenge is making an ad that is effective and reaches your goals. Selecting the right image, drafting engaging and optimized copy is critical and so is… Continue reading 2022 Digital Advertising Sizing and Specifications Guide

Is your marketing on trend? 8 B2B marketing trends to watch in 2022

The approaching new year should mean employing new marketing strategies Well, you did it. Your business survived 2021.  So, what did you learn? What were your greatest challenges? Strengths? Were you able to adjust and pivot to unpredictable situations and changing landscapes? As we approach the new year, it’s a great time to take inventory… Continue reading Is your marketing on trend? 8 B2B marketing trends to watch in 2022

The Brand Book: A Blueprint for Brand Equity + Examples

“What’s in a name? That which we call a rose by any other name would smell as sweet.” But what is in a brand? A latte by any other name would taste as sweet and give a lovely caffeine boost, but a dozen brand features distinguish Dunkin’ from Starbucks. A brand is much more than… Continue reading The Brand Book: A Blueprint for Brand Equity + Examples

Cut Through the Clutter: Holiday Marketing Tips for B2B Companies

Welcome to fall, that magical time when the leaves are changing, the air has started to cool, and our thoughts are shifting to holiday planning. Retailers anxiously await this season each year, when they can set their sales goals high and implement strategies to ensnare holiday shoppers. If you’re a B2B company, you might not… Continue reading Cut Through the Clutter: Holiday Marketing Tips for B2B Companies

In the Market for a Cincinnati Marketing Agency? Make Sure You’re Asking the Right Questions.

Our prior blog, In-House vs Outsourced Marketing: Pros & Cons, explored how to assess if outsourcing all or part of your marketing strategy is right for your business. If you determine that outsourcing is a good way to expand your marketing capacity, the next step is selecting a partner with the values, expertise, resources, process, and… Continue reading In the Market for a Cincinnati Marketing Agency? Make Sure You’re Asking the Right Questions.

In-House vs Outsourced Marketing: Pros & Cons

The age-old pursuit of customer attention now takes place in a fast-paced, constantly changing, technological playing field. There are dozens of places to connect with your audience, but identifying the best ones for your business and managing multiple marketing channels takes a lot of time, expertise, and creativity. And that coveted attention is fleeting, so… Continue reading In-House vs Outsourced Marketing: Pros & Cons

Why B2B Companies should care about Video

TikTok and Instagram Reels may not be the right tactic for your business, but video marketing should be high on your list. Videos have been on the upswing for the last several years, but now more than ever, video content is being consumed at a much higher rate. Inc.com reported that by 2022, over 80 percent of… Continue reading Why B2B Companies should care about Video